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The Working Chinese Girl
In this paper I would like to explore the world of young Chinese women competing in a modern China for jobs and the fulfillment of the ambitions they left University with but by and large feel unfulfilled. In China today more and more young women are leaving University and seeking their first job.
Chinese Consumer Behavior – Impact of Regional Differentiation on Consumerism in ChinaThe 2008 McKinsey Annual Chinese Consumer Survey presented an analysis on how the key buying factors in the Chinese market are influenced by China’s geographic segmentation. Out of the eight key buying factors analyzed, six were found to be largely differentiated by regions, rather than by city tiers.
